OUR STORY
Crafted by a Master Barber. Inspired by Legacy. Made for You.
Burke Avenue was born from a simple belief: every man deserves a premium grooming experience, without compromise.
Founded by celebrity barber and grooming expert Craig the Barber®, the brand reflects over 15 years of hands-on experience, from barbershop chairs to Hollywood sets. But beyond the technique lies something deeper—a legacy of resilience, craftsmanship, and care.
It All Started on Burke Avenue
Craig’s journey began long before his first haircut. At just four years old, he immigrated to the U.S. from Jamaica with his parents and siblings. Leaving behind careers, family, and familiarity, his parents arrived in the Bronx with a dream of something better. The very first street they called home in America was Burke Avenue.
That street became a symbol of ambition, hustle, and hope. Years later, it would become the name of Craig’s grooming line, honoring not only where he started but also what his family stood for.
From the Chair to Your Countertop
Driven by a love for precision and a desire to elevate men’s grooming, Craig stepped away from a traditional career and moved his young family to Los Angeles. There, he honed his craft and envisioned something greater than just clean cuts and close shaves.
He saw a gap in the grooming market: products that looked premium but didn’t treat the skin with the care it deserved, especially for men with sensitive skin.
So he got to work.
Why Burke Avenue Exists
Every Burke Avenue product is thoughtfully formulated to deliver real results. We focus on quality ingredients, sensitive skin-friendly formulas, and timeless craftsmanship. Whether you're perfecting your shave or upgrading your daily skincare routine, we turn your grooming into a ritual that builds confidence and honors tradition.
Our goal? To become the global standard in men’s skincare, offering products that heal, protect, and empower men to look and feel their best.
Because confidence starts with care.
Welcome to Burke Avenue.
Where tradition meets performance. And every product has a story.