ABOUT US

MOISTURIZING. HEALING. CLARIFYING. RESULTS.

THE BRAND 

The Burke Avenue grooming line is the product extension of Craig the Barber’s dedication to helping men navigate the oftentimes frustrating and overwhelming world of men’s grooming. Burke Avenue grooming products are inspired by the real concerns of Craig’s personal clients and readers of his grooming blog, www.themensroom.com, with specific attention placed on each product performing the same whether in their favorite barbershop or at home.

THE PURPOSE

Too many choices make for a crowded sink!

When it comes to grooming products, men want results without the confusion. With this understanding, each product will cover multiple concerns within each grooming practice. 

Just imagine a shave cream formulated with natural skin healing properties to protect your skin for the blade, fight the effects of skin darkening from shaving, and enhance the performance of your aftershave balm and face moisturizer. All of that exists in our Moisturizing Shave Cream.

THE ANSWER

The importance of proper moisture plays an extremely important role in supporting the skin’s natural ability to strengthen, repair and heal itself; Craig made this the key foundational approach for delivering skin supportive ingredients in all of Burke Avenue’s products. The surprises of tomorrow’s shave and weather forecast are inevitable. So, we’re here to make sure you’re equipped!