#FIRSTIMPRESSIONS

Razor burn... Just saying the words make me angry! Why? Because it should never happen to me or anyone else.

We should all hate it. The redness, burning, itching, over-sensitivity... these are all symptoms. And the worst part is that these symptoms can lead to more visible frustration, razor bumps!

How you get it and its severity depends on many reasons (will discuss below). But the bottom line is, it ranges from person to person and I promise... if you haven't already experienced it, you don't ever want to!

Here are a few reasons why:

• Blade/s too sharp
• Blade/s too dull
• Too many blades
• Too many passes/strokes

Mastering these 5 Key Concepts will insure that you will never have a bad shave again.

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Water

Water temperature and moisture is key to getting a great shave. Warm water softens the beard and skin allowing the razor blade to do its job better. The moisture produced is what is needed to make your shaving products work to their maximum potential.

Skin

Everyone’s skin reacts to shaving differently. Knowing how ...

With the convenience of subscriptions and personal delivery services like Post Mates, the excuses for not replacing razor blades for new ones have become few and far between. But, there’s one excuse that still gets used quite often— not knowing how many shaves are too many for one razor....

I think it’s safe to say that over 75% - 80% of 

I’ve been asked to answer two questions… (1) How does someone determine if they have a tough beard? and (2) How do guys with tough beards get a more comfortable shave?

So let’s start by first identifying if you have a tough beard.

Here are a few of the signs:

• You have an afternoon shadow, not a 5 o’clock one.
• You cannot seem to get you beard moist enough to shave.
• It feels like you are “tug” shaving instead of “wet” shaving.
• Your blade dulls after one shave…a bit pricey huh?

Do any of  these describe your beard?

So, how can you enjoy the shaving experience like the guys on the Gillette commercials? ...

If you’re one of those guys that likes to give your face a break from shaving during the colder days, it can definitely make the Spring transition a sensitive one. Here’s how to make your first shave the best of many for the warmer days ahead!

Step1 - The Removal – first remove the bulk of the beard before even thinking about putting a razor to your face… An inexpensive pair of trimmers or clippers will do

THE MORNING SHAVE

Pros.

• Shadow Fighting - Some beards can be both darker and tougher, so a morning shave can help to prolong the dreaded  5 o'clock shadow.
• Rise & Shine - we all have our ways of waking up

Many of my clients tell me (before I shave them) that they have sensitive skin. The first thing I ask is if their skin reacts to certain products that are applied to their skin. If their answer is yes, then I keep this in mind with the products I use during the shave. But, 9 times out of 10, they answer is no, that the irritation occurs after they shave themselves.

So what should you do?

The most important recommendation I pass on to them is to keep the skin hydrated! Sure, we must remember to maximize the moisture on our skin when shaving, but during the day and night the skin