#FIRSTIMPRESSIONS

Mastering these 5 Key Concepts will insure that you will never have a bad shave again.

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Water

Water temperature and moisture is key to getting a great shave. Warm water softens the beard and skin allowing the razor blade to do its job better. The moisture produced is what is needed to make your shaving products work to their maximum potential.

Skin

Everyone’s skin reacts to shaving differently. Knowing how ...

If you’re one of those guys that likes to give your face a break from shaving during the colder days, it can definitely make the Spring transition a sensitive one. Here’s how to make your first shave the best of many for the warmer days ahead!

Step1 - The Removal – first remove the bulk of the beard before even thinking about putting a razor to your face… An inexpensive pair of trimmers or clippers will do

THE MORNING SHAVE

Pros.

• Shadow Fighting - Some beards can be both darker and tougher, so a morning shave can help to prolong the dreaded  5 o'clock shadow.
• Rise & Shine - we all have our ways of waking up

A good shave can reveal a lot. A clean face, the shape of your jaw… and for some darkened skin. If you have noticed darker skin on your face from shaving it isn't just the lighting… it is indeed a "real thing" that may actually be happening to you!

Let's start with WHY it's happening:

The aggressive nature of shaving, whether it's with a razor or...

Many of my clients tell me (before I shave them) that they have sensitive skin. The first thing I ask is if their skin reacts to certain products that are applied to their skin. If their answer is yes, then I keep this in mind with the products I use during the shave. But, 9 times out of 10, they answer is no, that the irritation occurs after they shave themselves.

So what should you do?

The most important recommendation I pass on to them is to keep the skin hydrated! Sure, we must remember to maximize the moisture on our skin when shaving, but during the day and night the skin